Whole New Light Technology

May 12, 2015

Oree Advanced Illumination Solutions, a revolutionary Israeli lighting company, coincidentally is based in a Ramat Gan office building called Beit Or (House of Light). Oree’s core product is LightCell, a small, thin panel spread uniformly with LED (light-emitting diode), which directs light across its flat surface.

“What’s unique is how thin it is, just four millimeters [0.16 in], and the unusually high lumens per watt,” says CFO Amir Steklov. The LightCell gives off more than 90 lumens of light per watt of energy, he explains. In practical terms, that means Oree’s five-watt solo module gives as much light as a 40-watt bulb.

Old-fashioned light bulbs are energy-inefficient, and while fluorescent bulbs are plentiful and cheap, the light quality is poor and they cannot be recycled. LED currently is the industry darling, and it is this technology that Oree has brought up a notch with the help of embedded chips and remote phosphor technology.

Oree, which means “my light” in Hebrew, is by no means the only player scrambling to find more energy-efficient, longer-lasting and lower-cost lighting alternatives. International powerhouse Philips introduced a prototype 200 lumens-per-watt LED fluorescent tube, potentially the world’s most efficient lamp. [Other] companies are investing heavily in OLED, a thin one-layered organic LED product.

Steklov says Oree’s LightCell offers the best of each, balancing several desired attributes in one product. The Philips tube takes up a lot of space; the OLED costs more and gives less light than the LightCell; and edge-lit LEDs cannot deliver the same uniformity of light. “A lot of companies can bring the thinness or the uniformity, but we are the only company in the world that can bring it all together in one package,” says Steklov.

Source: Excerpt of article by Avigayil Kadesh, Israel Ministry of Foreign Affairs

Photo Credit: Israel Ministry of Foreign Affairs