“WalkMe” through This Website

January 31, 2014

WalkMe guides people through any online process step-by-step, via pop-up balloons attached to elements on the web page. The balloons appear in a sequential manner triggered by the user’s actions, and can be customized using a wide range of styles, colors and languages.

WalkMe is designed not only to be easy for users but also for publishers, who do not need any technical skills or software modifications to incorporate WalkMe tip balloons.

Business took off very quickly, says Aviel Weinstein, who handles WalkMe sales in the United States and Europe. By now, there are more than 1,000 clients. WalkMe is employed by many e-commerce sites—one of the first to sign on was Domino’s Pizza in Israel—as well as e-learning and e-banking websites.

Electronic banking transactions, in particular, cause confusion and stress since money and sensitive information is at stake. “WalkMe guarantees users an error-free environment so they can feel confident they are doing the process 100 percent right because they are literally being walked through it,” says Weinstein.

A sort of personal tutor or GPS for website users, WalkMe is a unique first-market solution for driving the business process and converting users into customers. “We have found that users generally finish the process because it is engaging,” says Weinstein. Tip balloons are much less expensive to create than video tutorials, and they don’t require users to go back later and apply what they’ve learned. You’re accomplishing the task at the same time as you’re being shown how to do it.

The WalkMe app enhances usability and cuts training costs. ”It’s very easy to create, edit and publish our Walk-Thrus on your website,” says Weinstein. “Once the Walk-Thru is built and goes live, anyone can access it from any browser with no downloading. It’s very intuitive.”

Source: Excerpts of an article by Avigayil Kadesh, Israel Ministry of Foreign Affairs