Globetrotting with Cellular Translation

June 4, 2008

Already working in a number of languages, CelloTrip is aiming to do something different than most other translation software companies. It not only uses “street” language but translates a sentence’s total meaning rather than a word-by-word translation that has no understanding of context. By using proprietary Artificial Intelligence Algorithms, CelloTrip has increased the usual 80% accuracy rate of other systems to 90% with hopes of reaching at least 95%.

CelloTrip is already active in Israel and in countries where Israeli cell phones work. Founded in 2006 and based in Tel Aviv, CelloTrip’s technology will never be able to replace the human translator, says CEO Itzhak Ron, but it will enhance the everyday experience for business people and seasoned travelers who want to do simple things, such as order a taxi or food in another language.

Offered at a very low price, CelloTrip allows phone companies to deliver targeted ads to users based on keywords. For instance, if you ask for a translation of “I would like a cup of coffee,” the translation is returned with an ad for a coffee shop. For more information: www.cellotrip.com;
[email protected]; 972-54-570-5993.

Adapted from an article by
Karin Kloosterman, www.israel21c.org

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